September Savers week delivers record sales for Parfetts
The wholesaler achieved record sales of £14.6m during its trade week promotion that ended 18 September
Parfetts’ ‘September Savers Trade Week’ attracted record sales across its depot network with its Aintree depot the best performing, achieving sales of £3.5m during the promotion.
Commenting on the results, Guy Swindell, Joint Managing Director of Parfetts, said: “We continue to invest back into the business to support retailers through this challenging economic period. Our promotions calendar continues to grow and means we see existing customers shopping with us more often while also attracting new customers to our retail club and fascia groups.
“Parfetts employee-owned structure means that it can respond quickly and flexibly to retailers’ needs. We’re working hard to ensure we protect and increase retailer margins at a time when they really need it. And at the same time are continuing to offer free delivery, free leaflet distribution and free marketing support.”
Following up this success, Parfetts is expanding its calendar of trading events with upcoming promotions, including Halloween, The World Cup and Christmas. This is a continuation of its strategy to provide the cash and carry service retailers need, supported by strong click-and-collect and delivered services.Guy Swindell Parfetts