Bobby’s introduces its first bagged confectionery range

British brand Bobby’s is dialling up the fun in the convenience channel with its first bagged confectionery range

Bobby’s £1 pre-packed hanging bag range is a mass-market impulse treat that delivers on quality, price, availability and range.

The new bagged confectionery launched with 18 bags, which are a mix of proven sellers, modern favourites and NPD. The entire range is price-marked at £1.

Bobby's confectionery