Walkers launches new on-pack promo

Walkers has launched a new on-pack promotion, giving shoppers the chance to win £250 for 90 days to spend on what they most love

The competition is now live until 20 March 2023 across selected Walkers Core, Walkers 45% Less Salt and Baked promotional packs. To be in with a chance to win £250 every hour (between 06:00-23:59), shoppers must buy a promotional pack, scan the heart shaped QR code and enter their details. Phone speakers need to be turned up for this on-pack, as lucky winners will hear the song ‘It Must Be Love’ by Madness.

This latest campaign builds on the success of last year’s ‘Britain’s Most Loved Crisps’ campaign and is expected to reach just under 90% of consumers via TV and digital advertising, plus in-store activity.

Walkers will also be giving a whopping £100k to the consumer that finds the best heart-shaped crisp (as determined by the judges) in their packet of Walkers potato crisps (excluding Walkers Baked, Walkers Max and Walkers Sensations*. This promotion will run alongside the £250 every hour giveaway, with final entries closing on 20 March 2023

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