Parfetts expands retailer support
At a time when protecting retailers’ margins has never been more important, wholesaler Parfetts is expanding its support with newly created roles aimed at supporting its network of independent retailers
Three new regional managers will lead a network of 25 regional development advisors and four store development managers, with the addition of three more regional development advisors when Parfetts’ new Birmingham depot opens in the spring.
Christine Reast joins Parfetts from Bestway to manage the East region. Richard Huxley moves from Parfetts lead retail development advisor to regional manager for the Midlands. Steve Miller will manage the North West region and moves to the role from a series of senior positions across Parfetts, including general manager at Aintree.
John O’Neill moves into the newly created role of retail sales controller where he will support the retail team and work on key projects, including category management, store development and marketing. He will also head up the development of The Local, Parfetts licensed facia offer, while Chris Moore has been appointed as store development manager. He previously worked at Jordons as a project manager.
Steve Moore, Head of Retail, said: “We are focused on supporting retailers and helping them get the most out of their relationship with Parfetts. As we grow, it’s vital that we have the best people in place to support our retailers and provide great service.
“These changes create a robust platform for growth for the Go Local symbol brands over the next few years. As a business, we are attracting retailers who are trading under other symbol banners or are unaffiliated retailers looking for the right range, price and promotions to allow them to take more money and make more money.
“The regional managers will work closely with our RDAs to ensure we are working with and listening to our retailers whilst also looking to the future to implement changes that will further drive sales as margin.”Go Local new appointments Parfetts retail retailers Steve Moore