Taking the bait: M&J Seafood aims to rustle up children’s love for fish

A campaign has been launched by the Food Teachers Centre, in association with the Fishmongers’ Company Fishers Trust, aiming to inspire children to understand the value of fish

There is no cost to the schools taking part and it is backed with a comprehensive package, including locally sourced fish and teacher training, providing young people with an exciting and delicious experience.  It is directed particularly at schools in the most deprived areas, where pupils are unlikely to have access to fresh fish.

The campaign is being endorsed by M&J Seafood, which is managing the collection, storage and primary transport (free of charge) of Alaskan Salmon into schools involved in the campaign.

Matthew Orr, Fresh Direct Senior Commercial Manager, said: “Once children have taken part in the campaign, they are much more likely to try fish again in the future and make the most of this delicious food.  We’re delighted to play our part in educating the next generation in the delights of seafood.”


Fishmongers Company Fishers Trust Food Teachers Centre M&J Seafood