Cadbury taps into salted caramel flavour trend

Cadbury is tapping into the popular salted caramel flavour trend with its new Dairy Milk Salted Caramel range.

Products containing salted caramel flavour have helped to deliver £36m2 in retail sales over the last two years, making Cadbury’s NPD an incredible opportunity for wholesalers to boost sales. The launch consists of three popular formats – tablet, buttons and fingers – and with the ongoing success of Cadbury Caramel, these products are set to fly off shelves.