New foodservice wholesaler for Midlands

CaterChoice Foodservice has opened a brand new 48,000 square feet site in Birmingham to service the Midlands

The new distribution site, which also offers a Click & Collect trade counter, specialises in the supply of food and packaging products for caterers and has a 45-year track record of supplying ambient, frozen, chilled and packaging products suitable for almost all sectors of the catering and hospitality trade. This includes a range of cuisines for fast food, restaurants, quick serve, mobile and contract catering.

CaterChoice is part of ICS UK Ltd, which distributes a range of own label products, as well as selected nationwide and private label products for the foodservice sector, including the Prima, Al Ameen, Texas Ranger and Manhattan Town labels.

Based in Bradford, the ICS UK LTD head office also has sites in Sheffield, Bolton and Leeds and a turnover exceeding £120m.

“We truly believe that strong relationships with both suppliers and customers, are the key to success and longevity in the business world,” said Ismail Bhamji, Director, at ICS UK Ltd. “Developing these mutually beneficial relationships has helped us grow as a company and allowed us to acquire our reputation for quality products with competitive pricing.

“We truly and sincerely appreciate both the ongoing support of our suppliers and service providers, as well as the loyalty displayed by our customers. On behalf of all the Directors, Management, and colleagues at ICS (UK) Ltd, I would like to express our gratitude and appreciation to all our suppliers and customers – especially those who have given any support into making the new Birmingham site possible.”

CaterChoice ICS UK Ismail Bhamji