Brand-new look for Sugro

Sugro has launched a brand-new look as it celebrates 18 years of consecutive growth

The rebrand was launched as the buying group’s conference and trade show attended by more than 200 members and supplier partners.

Sugro has experienced exponential growth up to the end of the first quarter this year with the growth of 31% compared to the same period in 2022. Having primarily focused on impulse categories, Sugro is diversifying its traditional business model to offer support for catering, alcohol and non-food categories to its members.

The rebrand provides an insight into the Sugro values of Strength, Unity, Growth, Reliability and Opportunity and reflects the group’s evolution of digitalisation and diversification, working closely with digital partners to enhance their ecommerce offering as well as their marketing capabilities.

“The timing of our May Trade Show was perfect to launch the new Sugro branding,” said Emma Senior, Managing Director, Sugro UK.

“We were able to showcase the logo within the Trade Show itself and I was able to formally launch it at our conference on Friday. Our design team have done a fantastic job in creating a new fresh and modern look for us and I very much look forward to seeing it come alive in the coming weeks and months.”

Emma Senior Sugro