New look for buying group own brand

The Country Range Group has announced a fresh new look for its Country Range own brand portfolio

This summer the brand will introduce a new logo and branding alongside new packaging designs featuring bright colours and eye-catching fonts and photography.

This refresh will also see the introduction of a brand-new premium tier of products, under the Country Range Signature brand. Featuring carefully sourced, premium ingredients and products from across the globe, the Signature selection is aimed at chefs cooking for special occasions or looking to add fine-dining elements to their menus.

The new range’s strapline, ‘Created for the makers’ reflects how the brand was created to meet the needs of caterers. Each product is developed for use in a professional kitchen and, 35 years after its launch, there are now 700 products in the range.

“Since its launch in 1985, the Country Range brand has become synonymous with supreme quality and veritable value across the hospitality and public catering sectors,” said Emma Holden, Head of Marketing, Country Range Group.

“We’re delighted to unveil the vibrant refresh and Signature selection, which will ensure we can continue to set the standard from a taste, choice and sustainability perspective, while providing brand consistency across all key touchpoints. Our new strapline, ‘Created for the makers’ cements our core values, as the caterer is always at the heart of everything we do.”

Country Range Group Emma Holden own brand