LWC Drinks announces acquisition

Wholesaler LWC Drinks has announced its acquisition of Hills Prospect, the largest independent drinks distributor in London and the South East

The partnership will see the two businesses join forces to leverage their individual strengths and build a stronger service proposition for customers in London and the South East. As a result, LWC says it will create an independent route-to-market network across London and the South East; allow for a better service reach; offer customers an unrivalled portfolio of products; and strengthen the overall offering of both businesses in London and the South East.

Ebrahim Mukadam, Managing Director at LWC Drinks, commented: “We are delighted to be welcoming the fantastic Hills Prospect to the LWC family. Having built up an incredible reputation for service and knowledge over the last forty years, Hills Prospect have garnered a real stronghold over the London market.

“We see this partnership as a superb opportunity for both businesses to combine skills, shared knowledge, network, and strength to offer customers in the region a service like no other, and we can’t wait to get started.

“Hills Prospect has earned itself a very well-established and extremely loyal customer base, as such, it is also important to note that the company will continue to operate and trade under its own name and will see no interruption to the incredible service it offers its customers.”

Nick Callaghan, Commercial Director at Hills Prospect, commented: “We are delighted to join the LWC Drinks family. We are eagerly looking forward to maximising our opportunities and remain absolutely committed to providing the first-class service that our loyal customers are accustomed to. We look forward to working closely with our LWC colleagues and truly believe that we will combine our strengths and emerge greater than the sum of our parts.

The acquisition of Hills Prospect will mark LWC’s 18th site in the UK and follows the recent openings of two new LWC depots to serve London and the South East – LWC Aylesbury and LWC Andover – and a third in the North, LWC Doncaster.

Ebrahim Mukadam Hills Prospect LWC Drinks Nick Callaghan