Unitas unveils new Local Living own brand

New range aims to be a profit-boosting new chapter for its members and retailers, offering quality products at affordable prices

The roll out of Local Living will begin this month as 90 SKUs are transitioned from the existing Lifestyle brand to the Local Living branding over several months.

The new range is being launched to meet the increased demand for own-brand value products which reflect the cost-of-living challenges that consumers are facing. Local Living has been developed following extensive member and consumer research to provide shoppers with the quality and value they are looking for.

Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale, said: “Local Living is not just a brand, it’s a promise. It’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.

“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member- and consumer-centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price.

“Own brand is a big opportunity in convenience as it continues to grow its share in stores*. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability.

“We’re confident that Local Living will build on the success of Unitas’ own brands, that are already enjoying sales growth of +29% year on year.”

own brand Tracey Redfearn Unitas Wholesale