Parfetts relaunches Yates’s Original Australian Wine

Yates’s Original Australian Wine is returning to Parfetts depots from 17 January

The beverage, sometimes referred to as ‘Aussie White’, is a distinctive blend of Australian wines and grape brandy and has been a favourite in the UK for decades.

Parfetts has sourced the fortified wine in response to requests from retailers in Liverpool and across the North West. It will be available across eight depots ranging from Birmingham to Middlesbrough.

Commenting on the launch, Gurms Athwal, trading director at Parfetts, said: “Yates’s Original Australian Wine or Aussie White as its fans call it, has a huge following in the North of England. We responded to a series of requests from retailers in Liverpool to source and stock the wine at our Aintree and Anfield depot and then decided to roll it out across our network.”

The muscat-style wine is enhanced with grape brandy for a very fruity taste and can be enjoyed by itself or as a mixer.

A 70cl bottle will be available at the Aintree and Anfield depots from 17 January and other Parfetts depots shortly after, wholesale Price (6 x 70cl) – £57.49, RRP – £14.99, providing a retailer margin of 23.3%. A 1.5ltr option will also be available later in the month.

Gurms Athwal concluded: “Initial interest has been huge, so we anticipate this will sell fast. It will be available to consumers through our Go Local, Go Local Extra and The Local fascia stores, plus other independent retailers who shop with us.”