Unitas launches connect24 annual trade show

Unitas Wholesale has unveiled a new look, feel and name for its annual trade show, connect24, taking place in Liverpool on 6-7 March this year

connect24 will focus on the importance of connecting Unitas members with their supplier partners, providing invaluable opportunities to build and develop relationships that will drive growth throughout 2024 and beyond.

connect24 has been designed to deliver opportunities for even further growth, including an enhanced out-of-home presence with leading foodservice suppliers such as Premier and Unilever chefs showcasing their NPD and product sampling. A new attraction this year is the introduction of the on-trade bar area, sampling exciting NPD and demonstrating the perfect serve. The expansion of Unitas’s Local Living retail own-brand range will also be a key feature of the show.

The Unitas senior management team will present to suppliers and members an update on the Unitas strategies and activities that will provide further opportunities for mutual growth in 2024, and the annual Unitas Member & Supplier Awards will take place during the evening of Wednesday 6 March. This Awards will highlight the outstanding achievements among the Unitas membership, recognising their remarkable successes and the excellent support provided by their valued supplier partners.

John Kinney, MD, Unitas Wholesale, said: “As the name suggests, connect24 is going to place even more emphasis on strengthening connections and relationships, demonstrating that we are stronger together. We’ve listened and adapted to ensure we’re bringing members and suppliers together in an even more mutually beneficial format, our app will allow members and suppliers to book dedicated meetings during the show, which alongside the exclusive deals, informative presentations, and evening networking, will make this a key event to drive growth in 2024.

“We have a few surprises up our sleeves, and with approximately 200 suppliers in attendance, plus a record number of members attending, connect24 is set to be our biggest and best trade event to date, beating last year’s 2.9m cases sold.”

John Kinney Unitas Trade Show Unitas Wholesale