Bidfood aims to boost pub sales

Keen to support its pub customers to thrive in 2024, Bidfood has released its latest Pub Kitchen Club guide to increase sales and attract more customers

The new guide, Unleashing Your Menu’s Potential, focuses on premiumisation and adding value to attract more customers and encourage spend. With insight and advice from Bidfood’s Culinary Development Chefs, the guide supports pubs to add value with tweaks and special touches to stand out from their competition.

More than 600 pubs permanently shut their doors in 2023, resulting in a 10.4% drop in sites since March 2020.[1] As well as having to operate in a tricky market, still recovering from the pandemic, pubs must adapt constantly to meet the ever-changing demands they face from consumers.

“Entering into the new year, we know that pubs will be thinking about how they can bring something new to the table for their customers,” said Joe Angliss, Head of Customer Marketing, Bidfood. “It’s one of the reasons why the Pub Kitchen Club has been revamped in line with this launch, to inspire our customers.

“It’s devastating to see how many pubs are closing every year. We hope the launch of Unleashing Your Menu’s Potential will inspire pub operators and arm them with the tools they need to increase footfall and ultimately, margin, to help better secure their future.”

The guide can be found here.

Bidfood Joe Angliss