Fairway supports members with new service

Foodservice buying and marketing group Fairway Foodservice, is launching a new data initiative this summer to support its members and suppliers

Managing Director Coral Rose said: “It is clear that wholesalers, buying groups and suppliers need access to good quality data to grow their sales and profits and run more efficient supply chains. Our members and our suppliers will soon be able to access ‘one version of the truth’ from the Fairway Foodservice membership and this should prove pivotal in growing everyone’s sales – including most importantly our members’ customers.

The group has appointed TWC Group as its data partner.

Coral said: “We have always been focused on having quality, accessible data and the TWC SmartView platform is the perfect complement to Connect, our current online data sharing tool. It is important for us to work with partners who share our values and principles – and the whole TWC team operates in similar ways.”

Tanya Pepin, managing director and founder, TWC Group, said: “I have known and admired Coral for many years. We are beyond delighted and honoured to be selected as Fairway’s data partner. We will support Fairway Foodservice’s data strategy every step of the way and look forward to many years of a very successful partnership.”

Coral Rose Fairway Foodservice Tanya Pepin TWC