Bestway showcases new own brand

Bestway has launched a new own-brand range to target customers looking for value in store

The new range, Best-in, has been created to deliver margin, value and quality and is a rebrand of Bestway’s previous own-brand Best-one. Offering retailers a minimum margin of 30% to 75%, the range has launched with 160 products covering key ambient grocery categories including impulse.

“Our trading teams have worked tirelessly with key suppliers to create our new Best-in range – a range that resonates with all of our symbol groups and independent retailers,” said Dawood Pervez, managing director, Bestway Wholesale.

“With cost-of-living pressures, it was inevitable that consumers would look for quality alternatives to branded goods and we have reacted to the market conditions to deliver this progressive range that offers affordable quality.

“For retailers looking to respond to market conditions and meet their customers’ needs, our exclusive Best-in range is a winning solution that delivers a quality product to the consumer at an affordable price, whilst delivering the retailer more margin to help them grow their business.”

Bestway own brand