Harlech launches cost-cutting app for customers
Harlech Foodservice is launching a raft of measures including a new rewards app to help its customers cope with the cost of living crisis
The My Harlech loyalty app, to be unveiled at Harlech’s annual two-day trade fair, Expo 25, on 12 and 13 March – where a record 120 suppliers will be in attendance – rewards customers with a rebate of up to 10% on what they spend each year. They’ll qualify for a further 5% rebate for the additional spend with Harlech compared to the previous year.
The foodservice wholesaler says many businesses have been dealt a “real body blow” by controversial budget measures, including the increase in employers’ National Insurance contributions.
David Cattrall, managing director of Harlech Foodservice, said: “With all the challenges the hospitality, care and education sectors are facing in 2025 we have doubled down on how Harlech can help save money for our customers. Whilst some foodservice companies are increasing prices for customers, we have improved our efficiency and driven down our prices. It’s our way of giving something back to our loyal customers and doing our best to them navigate a very difficult economic climate.”
Harlech has also announced the launch of its latest Trust Our Prices campaign, with more than 300 prices locked down for three months until June 7. There’s also a return for its Mega Deals initiative with “massive discounts” on popular brands and own-brand products.
The wholesaler is introducing the Harlech Top 50 price comparison scheme, with the prices of 50 of the most popular lines being benchmarked against Booker and published on the website every Tuesday.
Cattrall said: “We have very deliberately gone about disrupting the way foodservice companies have operated in the past. For far too long there has been a common practice of announcing inflated prices and then going through a ritualistic charade to ‘negotiate the prices down’. That’s why we launched our hugely popular Trust Our Prices strategy because we are conscious that many of our customers are trading in an extremely difficult environment.
“Times are tough. After the nightmare of Covid, the Budget measures which come into force in April are a real body blow. The 1.2 per cent rise in Employer National Insurance contributions and a cut to the Secondary Threshold to £5,000 will add significant extra costs in terms of staff.
“What we’re trying to do with the My Harlech app and the other cost-saving initiatives is to ease the financial burden for our customers in hospitality, social care and education to help them ride the economic storm. We also want to make life a lot simpler for them with very competitive, transparent pricing – no hassle, no haggle – backed up by excellent customer service.”
app David Cattrall event Harlech Foodservice
