Castell Howell teams up with rugby star

Wales Rugby Union captain and British and Irish Lions and Ospreys star Jac Morgan is a brand-new ambassador for the wholesaler’s award-winning beef brand

As part of the Castell Howell Foods group, Celtic Pride Premium Welsh Beef, one of Wales’ leading beef brands, is delivered across Wales, the border counties and south-west England, with the extra matured beef being an award-winning staple.

“Our roots are firmly in farming and we proudly support Welsh farmers throughout our foodservice supply chain,” said Brian Jones, Castell Howell Foods Founder and Chairman.

“We are delighted that Jac has agreed to be our new brand Ambassador. His talent on the rugby field, as one of Europe’s finest players, fully aligns with our continued journey of working with skilled farmers and processors to be the finest meat brand in our field.”

Established in 2003, Celtic Pride Beef has championed the superior quality of Welsh beef for more than two decades, continuing to ensure the highest levels of animal welfare, provenance and eating quality. It also prides itself on setting the highest standards for beef farming, including quality, traceability, animal welfare and reducing food miles by using a network of local farmers and abattoirs.