New FWD member: Enable

Bringing everything together in one place: Enable is the go-to solution for rebate agreements, explains Mark Gilham, VP, Rebate Strategy

WN: Tell us about Enable…

Enable is the go-to solution for wholesalers and distributors looking to take full control of their rebate agreements. Rebates are a vital part of profitability, whether paying or receiving, and accuracy is essential. With deep expertise in wholesale and a proven track record, Enable provides a centralised platform to track, manage and optimise rebates, ensuring every agreement is accounted for and every opportunity is maximised.

WN: Why do wholesalers need to utilise rebate management software?

Rebates involve multiple teams – sales, procurement and finance – plus external trading partners, all working with the same agreements but often in different systems. Enable brings everything together in one central platform, creating a single source of truth where everyone can collaborate seamlessly. With full visibility and automated workflows, finance gains accuracy, commercial teams can negotiate better deals and trading partners stay aligned. By ensuring clarity and efficiency across all stakeholders, Enable helps wholesalers maximise every rebate opportunity, with a track record of delivering a return on investment within the first year.

WN: Is there anything new to help wholesalers?

We’re always innovating and our latest development, AI-Powered Analytics, turns rebate data into actionable insights. Whether it’s optimising rebate structures, reallocating trading activity or identifying opportunities to improve profitability, AI enables faster, more informed decision-making. Additionally, our rebate advisory team are on hand to provide strategic guidance, ensuring your rebate programmes are aligned with your broader business objectives and deliver measurable value.

AI Enable finance FWD members Mark Gilham trading