The eWholesale Collective’s first virtual event of 2025 gave wholesalers a masterclass in meaningful messaging

Want to drive sales and customer engagement? Mars Wrigley and b2b.store share how wholesalers are winning with WhatsApp and offer top tips

Do you want to improve your customer engagement and drive sales at the same time? WhatsApp could be the answer for you

'Major news for users' as wholesalers including Bestway and Sugro look set to benefit from b2b.store upgrades to its WhatsApp platform

Real-time, targeted communication is the answer to injecting new life into decreasing online basket sizes, according to Lumina Intelligence’s Maria Georgiou