LRS hands out £60k in independent retailer competition

Lucozade Ribena Suntory offering £5,000 every week until the end of September

This multi-brand activation is set to reward independent retailers buying Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. Wholesalers are urged to request POS materials from their local LRS rep or create their own in-depot displays using packs to encourage retailers to stock up and earn some cash.

“We’re really excited to give something back to independent retail customers,” said Lauren Maddocks, Shopper Marketing Manager at Lucozade Ribena Suntory. “On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

To be in with a chance of winning, retailers should purchase promotional pricemarked cases from their local depot and enter the details printed on the shrink-wrap at

The SKUs included are £1 pricemarked cases of Lucozade Energy Orange 380ml, Lucozade Energy Original 380ml, Lucozade Zero Pink Lemonade 380ml, Lucozade Sport Orange 500ml, Lucozade Sport Raspberry 500ml, Lucozade Sport Lemon & Lime 500ml, Ribena Blackcurrant 500ml, Ribena Pineapple & Passion Fruit 500ml and Ribena Strawberry 500ml.

Competition Lucozade Ribena Suntory retailers