Mondelēz International to offer reduced-sugar treats in the UK and Ireland

Reduced sugar varieties of many popular products to be launched

Launching next month (August), Cadbury Boost+ Protein will contain 12g of protein per bar with 32% less sugar than the standard Boost bar.

A reduced-sugar version of the Cadbury Dairy Milk bar will go on sale next year. It will have 30% less sugar than the current bar and Cadbury owner Mondelēz International has described it as the “most significant innovation in the brand’s history”. However, the full-sugar version will continue to be sold as usual.

It marks the most significant innovation in the brand’s history, and underscores Mondelēz International’s ongoing commitment to play its role in tackling obesity, including childhood obesity, in the UK.

For almost two years, a team of 20 scientists, nutritionists and chocolatiers at Mondelēz International’s Reading and Bournville research and development facilities have been working to find a way to achieve the much-loved Cadbury Dairy Milk taste whilst delivering 30% less sugar with no artificial sweeteners, colours or preservatives and no increase in calories. The team has successfully replaced the physical functionality of the sugar in solid chocolate in a way that not only preserves the structure of chocolate but also stays true to the unique texture and taste profile of Cadbury Dairy Milk.

If successful with consumers, Mondelēz International will also look to apply to the approach to other Cadbury Dairy Milk products. Other lower-sugar innovations announced include:

  • a ‘40% less sugar’ line extension on BelVita in 2019
  • longer-term plans to reformulate popular Cadbury Brunch bars to reduce sugar by around 20% and explore a lower-sugar option for Oreo
  • introduction of ‘30% less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, during the course of 2019
  • a number of significant sugar-free innovations for Trebor in 2019.
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