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Unitas forms supplier council

New committee to help business’s transition “from buying group to selling group”

Members of Unitas Wholesale could soon benefit from closer relationships between the buying group and the sector’s top brands after the announcement of a new supplier council.

The Unitas Wholesale Supplier Council has been formed to give 14 suppliers an opportunity to represent more than 300 retail, foodservice and on-trade suppliers. The council, which will meet quarterly, will look to exchange feedback on challenges and initiatives, such as the Group’s annual conference.

Unitas Managing Director Darren Goldney says the theory behind the formation of the council is a key part of the business’s transition since it was formed last November.

“To be serious about our cultural journey from buying group to selling group, it is important that Unitas Wholesale is the first choice for the category sales experts themselves: our suppliers,” said Goldney.

“Suppliers are also our customers and they have a choice of which route to market to take. If we listen and actively engage with them, that route to market will be us, which is excellent news for our membership.”

The company has also introduced a service trending and tracking initiative, which Unitas members will also benefit from.

“By working together, we can gain a better understanding of each other’s businesses which will result in more effective joint planning with stronger outcomes,” Goldney added. “We have recently introduced a service trending and tracking initiative which is an excellent example of innovation which will directly benefit both suppliers and the Group.”


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