First wholesaler launches Beam app

RNF’s e-commerce platform gets first outing with foodservice business

The first wholesaler to launch its digital channels using RNF’s Beam Commerce has gone live with its new-look online services.

Cornwall-based foodservice provider, Chadd’s Foodsmiths, is the first to use RNF’s digital sales and marketing offer, with more expected to follow in the coming months.

Beam Commerce allows customers to access a suite of digital tools that can be used on mobile, tablet and desktop computers, providing wholesalers with an e-commerce system that’s tailored specifically for the wholesale market.

And after identifying the need to offer an online-ordering tool that also gives its customers the opportunity to browse an up-to-date product list, Chadd’s Foodsmiths Managing Director Nigel Chadd turned to RNF to give the Sterling Super Group member a cost-effective solution.

“We’re delighted to be launching a digital offer for our customers, which will help us to improve the customer-ordering experience and enable us to communicate with customers and suppliers in a more timely and relevant fashion,” said Chadd.

“As a smaller foodservice wholesaler, entering the digital channel can be a daunting prospect but Beam Commerce was straightforward to set up and, more importantly, will scale alongside our business.

“We were attracted to Beam Commerce by RNF’s track record as independent wholesale and digital marketing specialists, and are looking forward to working closely with the team to make sure we stay at the forefront of developments in this increasingly important channel.”

While RNF has vast experience working with some of the sector’s biggest wholesalers, the Beam platform allows an off-the-shelf solution that allows businesses with smaller budgets to take advantage of the technology and brand it in their own colours.

Beam also allows wholesalers to add e-commerce capability to existing website with a single click and gives them the tools to communicate with customers more effectively, delivering messages and promotions in a personalised way that resonates with users.

“We’re delighted that Beam Commerce has helped Chadd’s Foodsmiths to take its first steps into the e-commerce marketplace,” said RNF’s Managing Director RNF.

“Traditionally, enterprise-grade digital tools such as those available through the Beam Commerce platform have required big budgets to deliver, making them essentially the sole domain of big wholesale groups.

“However, technological advances mean we’re now able to deliver these services more quickly and efficiently, adding desktop functionality and supporting a wider range of customers to put their wholesale depot in their customers’ pockets.”

You can read an in-depth feature on Chadd’s Foodsmiths launch in August’s edition of Wholesale News.

app Chadds Foodsmiths e-commerce Foodservice Nigel Chadd online ordering RNF Rob Mannion Sterling Super Group wholesale