Brakes aims to be Perfect for Pubs

Pub-centric campaign to offer customers insight and promotions to build a successful business

Brakes is aiming to achieve a tighter bond with pub landlords as part of a new approach that turns the spotlight on the opportunities in the sector.

The Perfect for Pubs campaign supports Brakes’ pub customers by giving them insight-driven solutions, exploring premium opportunities, creating on-trend dishes and sharing great value.

As a result, Brakes is helping pub operators to grow sales, increase footfall and maximise profits, while also showing them how to add interest in their business.

The campaign offers pub-centre product promotions, social media activity, advertising and newsletters highlighting current insights, challenges and opportunities to help pubs thrive in a challenging and evolving sector.

There are a series of inspirational recipe videos featuring Michelin starred chef and award-winning pub and restaurant owner, Mark Sargeant to give customers the edge by considering all the latest key trends.

“Brakes is proud of its British heritage and the fact it has been supplying the nation’s pubs for more than 60 years,” said Brakes’ Head of Food and Brand, Sarah Wilkinson.

“Keeping everything fresh and up to date, our Perfect for Pubs campaign is designed to engage, motivate and help pub operators as they approach one of their busiest trading periods. At the same time, it underlines our position as a great British company supporting the great British pub.”

Brakes’ activity will all be backed up by its new website, which was launched in July to offer the “complete experience” to its customers.

Brakes Foodservice insight Perfect for Pubs pubs wholesaler