Creed Foodservice unveils Innovation Centre

State-of-the-art kitchen facilities to encourage customer creativity

Food wizardry and development has a new home at Creed Foodservice with the opening of its new Food Innovation Centre.

The site in Gloucester will sit independently to the foodservice wholesaler’s head office in the city and includes a hands-on cooking workspace and meeting rooms – enhancing its customer offering.

Creed’s current development kitchen will remain open, although the new centre will add something extra to its armoury with the addition of cutting-edge equipment and software. The new premises will be made available to Creed’s customers for menu and recipe development, training, product presentation, workshops and taste tests.

The state-of-the-art kitchen features a Rational oven, stone-based deck oven, a Merrychef and multi-zone induction hob, while the working area features farmhouse-style tables and work benches.

As part of the fit, Creed has invested in Apic-Base cloud-based software that captures food images, menus and recipe builds then stores them in an on-line photobook. It will be used by the company’s business development chefs, Rob Owen and Millie Morgan, when working with customers to develop new recipe and menu solutions.

“Creed’s business model is based on working in partnership with its customers, giving them the insights and practical solutions to help build their businesses,” said Executive Business Development Chef, Rob Owen.

“For many customers being able to get out of their kitchens and into a creative space to brainstorm new ideas, recipes and menus with our business development chefs is invaluable and it’s a service we offer that has grown in the past few years.

“As a result, we wanted to create a larger dedicated space, featuring the latest equipment where we can work with customers. We are delighted to be able to offer Apic-Base too. It is a fantastic tool and we’ve already had positive customer feedback.”

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Country Range Group Creed Foodservice development kitchen Foodservice innovation wholesale wholesaler