Brakes Essentials to provide “value for money”
Brakes has launched a new initiative to provide customers with guaranteed lowest prices across its range.
Brakes Essentials is the latest step in the foodservice wholesaler’s commitment to offer the best value to it customers, while also making shopping easier and quicker.
The idea is part of a plan by Brakes’ parent company, Sysco, to create product and brand tiering across its global portfolio.
The Brakes Essentials range covers meat, poultry, fish, bakery and store cupboard essentials with new packaging to provide larger, more prominent product information such as pack size, temperature, allergens and cooking instructions.
Brakes Customer Marketing Director, Leon French said: “As well as making our range easier to shop, Brakes Essentials will support our customers’ business needs by fulfilling their demand for value for money on everyday essentials.”
Brakes Essentials will form part of the wholesaler’s wider range, which was bolstered by the extension of its light equipment range in January.Brakes Brakes Essentials Foodservice wholesaler