Retail and higher-end restaurants a focus for JJ in 2022

JJ Foodservice has unveiled plans to double to its retail range and target on higher-end hospitality businesses in 2022.

Revealed at the wholesaler’s first supplier conference earlier this month, JJ’s top brass spoke about their intentions to grow the business further next year.

It comes as the Unitas member said the business is on track to exceed record sales of £250 million for the year ending 31 March.

And with the continued blurring of lines between traditional channels, Chief Operating Officer Mushtaque Ahmed spoke positively about future business-to-consumer approaches.

“Whether you are a restaurateur or a home consumer we want to provide the best quality products and service, and our suppliers are key to making this happen,” Ahmed said.

Under the theme ‘Successful Partnerships’ several of JJ’s senior management team spoke about the plans, with Chief Product Officer Sezer Ozkul explaining how the foodservice arm of the business has attracted new attention in recent times.

“Despite the challenges from COVID and Brexit, we maintained impressive service levels of 98% throughout the year,” said Ozkul. 

“This helped to attract new higher-end food outlets to our business. With the right products and people, it is an area we believe we can increase our service to.”

The conference was also used to share plans about other new projects for 2022, including new branches, storage expansion and improved service for customers.

Among the speakers on the day were Lumina Intelligence Managing Director Jill Livesey and CCCEP National Account Manager Julia Bier, while IGD’s Patrick Mitchell-Fox was compere.

B2C Direct-to-consumer JJ Foodservice Mushtaque Ahmed Sezer Ozkul