Bestway Christmas 2021 campaign

Christmas campaign to boost Bestway sales

With the festive season beginning to spark into action, Bestway Wholesale has launched a £250,000 Christmas campaign.

The cash and carry giant has come up with the Your Home This Christmas campaign in collaboration with key suppliers to create theatre, fun and visual appeal.

The promotion will be live in 35 depots with large sleighs and reindeers, while smaller sites will have a POS theatre.

A host of Christmas product will be promoted throughout the cycle, with product pallets in specially created supplier-branded rooms driving sales.

The initiative will also appear on large digital screens around the depots, highlighting special products, retailer promotions and supplier content.

Bestway has also launched a retailer competition in conjunction with the campaign, which offers winners a share of a £56,000 prize fund with one lucky winner named every two weeks in each depot. Each winner will receive £250 credit to be taken in January 2022.

The campaign will also be supported by an above-the-line trade press campaign and Bestway’s digital channels.

“We’re really excited by this Christmas campaign and believe it represents a first in UK wholesale with echoes of what consumers have come to expect on the high street,” said Bestway Trading Director Kenton Burchell.

“Now, retailers can enjoy large-scale fun which is interactive and engaging directly in depot and executed in a way that is highly professional and enjoyable. Our Christmas house encompasses theatre, is a perfect forum for suppliers to showcase their Christmas products.  Never before have we looked to physically ‘bring alive’ Christmas in this way, or with such investment.

“What’s really important here is that after a challenging two years for the whole industry, the whole concept is designed to support, appreciate and reward our customers, and our suppliers too.

“We have devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time.”

Bestway Christmas Depot Kenton Burchell promotion wholesaler