FWD Gold Medals awards 2021

Wholesale rejoices as FWD Gold Medals returns

After two years away, FWD’s Gold Medals returned with a bang as the wholesale industry celebrated success across the channel.

More than 750 attendees took to Old Billingsgate in London for the night, making up for the enforced one-year break because of the Covid-19 pandemic.

There was a bumper number of entries for the Gold Medals this year, with a good spread of winners among the wholesaler awards.

AF Blakemore were the pick of the bunch, picking up three awards – including Kelly Burrows in the Emerging Talent category, Ian Cawley for Customer Development and Telesales Star for Alan Mayor.

Sugro’s Head of Business Development Tabitha Hunter-Smale picked up one of the big awards of the night, as she beat some stern competition to take the Wholesale Star Gold Medal.

Elsewhere, there were wins for several big names as Bidfood, Parfett’s and Booker picked up an award each, while there was also success for the smaller independents, such as Harvest Fine Foods, Creed Foodservice and Time Wholesale Services.

FWD was also recognised for its efforts during the Covid-19 pandemic, with the five-person team winning a special award for what they have achieved since March 2020. John Baines was also recognised for his achievements in the sector with the Outstanding Contribution Gold Medal.

There were victories for several of the sector’s biggest suppliers too, with Kellogg’s, Britvic and Red Bull among the brands celebrating.

The most notable supplier award was won by KP Snacks Business Development Manager Frankie James-Howes, who was crowned as this year’s Emerging Talent.

Wholesaler Awards

Retail Wholesaler  – Parfett’s

Foodservice Wholesaler – Creed Foodservice

Smaller Wholesaler – Harvest Fine Foods

Digital Innovation – JJ Foodservice

Use of Data and Insight – Time Wholesale Services

Green Wholesaler – Booker

Telesales Star – Alan Mayor, AF Blakemore

Star Driver ­– Ryan Hunt, Bidfood

Wholesale Manager – Mazhar Akram, United Wholesale Grocers

Customer Development – Ian Cawley, AF Blakemore

Wholesale Star – Tabitha Hunter-Smale, Sugro

Emerging Talent – Kelly Burrows, AF Blakemore

Supplier Gold Medals

Emerging Talent ­– Frankie James-Howes, KP Snacks

Retail Brand – Pepsi Max

Licensed Brand – Peroni

Foodservice Brand – Hellman’s

Data and Insight – Britvic

Service to Wholesale – Kellogg’s

New Retail Product – Cadbury’s Twirl Orange

New Foodservice Product – Hellman’s Vegan Mayo

Digital Innovation – Red Bull

Process Innovation – PepsiCo

Green Supplier – Molson Coors

Check out the next issue of Wholesale News for more on the night and the winners. Not a subscriber? Then register for free.

AF Blakemore Bidfood Booker Creed Foodservice FWD Gold Medals Gold Medals 2021 Harvest Fine Foods JJ Foodservice Parfetts Sugro Time Wholesale Services United Wholesale Grocers