Martin Ward Country Range Group

Three more years for TWC and Country Range Group

Country Range Group has renewed its deal with TWC for another three years as the foodservice buying group remains committed to using data as part of its business.

TWC’s SmartView data platform has been upgraded to unlock extra features and functionality to coincide with its roll out to Country Range’s members and suppliers.

Country Range Group was an early adopter of the TWC SmartView platform, with data already driving decision-making across the central office.

Phase two involves further roll-out of the system, with an aspiration of a data-led approach to joint business plans with suppliers, and members using the reporting tool to highlight opportunities at a local level.

“We are delighted with the new features provided by the CRG Insight Service from TWC. The upgrade gives the central office team, our members and our suppliers even more tools in our armoury to ensure the decisions we take are data led. In just a few clicks we can view a complete category review, saving the team a significant amount of time,” said Country Range Commercial Director, Martin Ward.

In recent weeks, the CRG Insight Service has also been upgraded to ensure it delivers exactly what the business needs. This comprises both enhanced functionality and the addition of new reporting tools. These include best sellers, which allow users to identify the fastest-growing SKUs in a category, as well as identifying varieties or pack formats that might be better suited to specific target customer groups. Meanwhile, the new category review report creates a category deep dive in minutes, calculating size of prize and giving immediate visibility of under- and over-performance.

“We have worked closely with the team at CRG to ensure that the upgraded system meets their needs,” added TWC Managing Director Tanya Pepin. “As a business we are committed to a development roadmap for our technology to ensure that it continues to evolve with our clients’ requirements, in line with our values of customer-centricity and ambition.

“Satisfaction with our tools is a key measure of TWC’s success and as such we were delighted that in a recent survey amongst suppliers using TWC’s platforms, we were rated 9 out of 10 for ease of use and 9.3 out of 10 for speed and quality of response. Our clients were highly likely to recommend us, with an NPS score of 46, which equates to a ‘great’ score.”

Country Range Group Martin Ward SmartView TWC