Bidfood teams up with Hospitality Action to deliver #CheckPlease

This Christmas, Bidfood is partnering with Hospitality Action to deliver #CheckPlease – a campaign designed to act as a health barometer for the hospitality industry

The #CheckPlease campaign encourages both employers and consumers to spot early signs of stress, be kinder and check that those working in hospitality are okay.

As part of this, Bidfood will be funding Hospitality Action’s free 24/7 helpline where Hospitality Action’s team are on hand to provide help and advice to any hospitality workers struggling with the mental health stress and financial pressure the festive season can bring. Toolkits have been assembled to help employers to not only reach out, but invigorate their teams through recognition and reward.

But with 30% of hospitality staff saying they have to deal with difficult or rude customers daily, Bidfood has also explored ways to help the general public be more aware of the positive and negative impact they can have on staff. Posters, table-talkers and ‘specials’ menus are available through the toolkits, signposting consumers on how they can interact with staff in a kind, appreciative and respectful way.

Tim Adams, Sales and Marketing Director at Bidfood said: “It’s been a tough couple of years for the industry and as we approach our first completely normal Christmas since 2019, there is bound to be some nervousness and anxiety amongst workers, so we wanted to launch a campaign to help support those who need it.

“We really hope the public get behind this campaign when they’re out this Christmas and think about the stress those serving them may be under, making sure they don’t forget to ask for the #CheckPlease!”

Hospitality Action’s Chief Executive, Mark Lewis said: “I’m delighted for us to be partnering with Bidfood once again on another meaningful campaign.

“Not only does this campaign reflect the hard work, dedication and importance of our industry over the festive period, but also reminds us of the difficulties and stresses that it brings to those in the sector.

“Staff sacrifice a lot so that others can enjoy themselves and it’s fantastic that we’re offering support to help them navigate what can be a challenging period.”

To find out more about #CheckPlease including a campaign video, advice and support pages and to download your very own digital toolkit, please visit:

Bidfood campaign health and wellbeing Hospitality Action Mark Lewis Tim Adams