Fresh fish on the menu at JJ

JJ Foodservice has added fresh fish to its range for the first time

Customers of the foodservice wholesaler’s Advance Order platform can now enjoy premium quality wild-caught cod and haddock, sea bream, sea bass and salmon fillets.

Launched in 2022, the marketplace-style concept allows customers to receive the freshest possible produce with shorter lead times as products only arrive with JJ once they have been ordered.

“The fish are deboned and filleted to order and are promptly vacuum-packed to retain optimum flavour,” said Sezer Ozkul, Chief Product Officer. “Early sales are promising and we look forward to developing the fresh fish and seafood category based on customer feedback.”

The Advance Order marketplace has also been used successfully to increase the product range in one of JJ’s smaller branches, Dagenham. Using internal transfers from JJ’s Enfield branch, the range has increased by 500 extra products, including fresh fruits and vegetables, soft drinks and cleaning materials.

“Our goal is to offer more than 1,000 new products in our Dagenham branch without the need for additional warehouse space,” said Sezer. “We look forward to continuing to improve choice, convenience and service for customers in 2023.”

JJ Foodservice Sezer Ozkul