Parfest 2023 to celebrate wholesale and convenience
Parfetts is holding its annual summer trade festival from 9 to 15 July at Parfest 2023, which will offer 500 deals across all categories to help retailers optimise their margins during the cost of living crisis
Alongside supplier partners supporting Parfest with a range of promotions, activations, NPD and sampling, the week-long celebration will also see free food ranging from burritos to breakfast sandwiches available from street food vendors at all depots . There will be competitions and giveaways to ensure everyone can take part in the fun.
Commenting on the event, Parfetts joint managing director Guy Swindell said: “Parfest is an opportunity to celebrate everything great about our industry while shopping a huge range of incredible margin-boosting deals. Our retailers can meet key suppliers in the depot and speak to our teams to understand how we can help support their businesses.
“There is lots of fun to be had with competitions, music and street food vendors giving every depot a carnival atmosphere. We hope to see as many people as possible throughout the week. Parfest week last year was well received by our retailers and delivered a record week of sales of over £14m for Parfetts. The celebration this month is set to be even bigger!”AG Parfett and Sons events