Wholesaler offers winning Rugby World Cup promotion

Parfetts is encouraging retailers to convert the sales opportunities created by the Rugby World Cup, which kicks off in France on Friday 8 September

According to industry data from Asahi, the 2015 Rugby World Cup held in England saw an uplift in beer sales with +4% value growth over the previous year. For rugby fans, beer is the number one choice of beverage (60% choose beer), with lager the most popular beer type (Source: BrandTrack Q2 2022. GB: 5,000).

Parfetts has loaded its trade week, which ends on Saturday 9 September, with beer offers that will help retailers maximise their margins.

Jamie Ferguson, Head of Marketing, Parfetts, said: “The Rugby World Cup is an incredible opportunity for our retailers. It will drive increased BWS sales, with a focus on beers. We understand the importance of chilled, ready-to-drink beers for convenience and offer a wide range at industry-leading prices.

“Over 70% of rugby fans plan to watch the games at home, so ensuring sufficient stock of popular brands is key. We have secured fantastic promotional offers on a wider range of beers, with the largest POR on Asahi at 42.5% (12x620ml).”

The offers include Stella Pints at 26.1% POR, Desperado 3x330ml at 28% POR, and Carling 10x440ml at 30.7%.

AG Parfett and Sons Jamie Ferguson promotions Rugby World Cup