JJ hits advance order milestone

JJ Foodservice’s Advance Order initiative has now generated sales worth more than two million pounds

The initiative provides caterers with a wider choice of premium, fresh foods from UK suppliers. “Customers can order for next day delivery and collection without the need for us to physically stock the items,” said Chief Operating Officer, Kaan Hendekli. “By only receiving sold items to the branches, we can achieve 100% product availability.”

Products include fresh salmon, scallops, beef fillet steaks, asparagus and fresh pre-cut, pre-marinated meats too improve the convenience for busy chefs. A sister initiative has also enabled smaller branches to more than double their product range.

More than 8,800 customers use this service across in six branches, plans are underway to roll out the service to the remaining branches by the end of the year. JJ expects the initiative to add £5 million to sales yearly.

JJ branch managers have also reported positive results. “It feels like we’re running a completely new business,” said Hamid Ghavamizamir, Branch Manager, Birmingham.

“In addition to premium fresh products, we now have a much broader range of other essentials that were previously unavailable to us. Baskets are increasing, and customers are happier than ever,” he added.

JJ Foodservice Kaan Hendekli