Brakes launches new plant-based range
Brakes has kicked off its Veganuary campaign with the launch of a new Sysco Simply plant-based range
The Sysco Simply plant-based range will initially launch with five plant-based centre of plate products that provide delicious alternatives to meat, including savoury tarts like Sysco Simply Sweet Potato & Red Onion Marmalade Seeded Tart as well as a Sysco Simply Chestnut & Seed Roast.
Over the next 18 months, the range will grow to more than 50 products as it expands to include cakes and desserts, vegan sausage rolls and other meat-free alternatives.
With a growing interest in healthy lifestyle choices and the reduction of meat and animal product consumption in the UK, particularly among young consumers, meat-free food ranges and healthier options will become even more important in the British market in years to come.
Mandy Van Hagen, Marketing Food Manager, Brakes commented: “Veganuary is a great time to showcase plant-based menus and appeal to a wide audience of not only non-meat eaters, but also those looking for a healthy start to the year. Our new Sysco Simply plant-based products can elevate menus, provide choices, and meet the demand for diverse and sustainable food options.”Brakes plant-based Sysco