Caterforce unveils new website and members’ portal

Caterforce has launched a new website and members’ portal to bolster support for both suppliers and members

The Cheshire-based buying group has recently launched its new website which features refreshed design and branding and showcases the benefits of trading centrally through Caterforce. The easy-to-use site is integrated with the company’s Akeneo Product Information Management (PIM) and provides customers with accurate up-to-date product images, allergens and USPs for each of the group’s five own brands – Chefs’ Selections, Chefs’ Selections Premium Collection, Eden Grove, ProClean and Roast 440.

The new members’ portal is a one-stop-shop for members to access all essential resources such as event calendars, marketing assets, own brand collateral, trends and insights reports and group sales data. The portal also includes a news section for updates such as sustainability, award wins and NPD.

Lucy Boland, Group Marketing Director said, “After months of hard work, we are delighted to launch our new Caterforce website. It showcases our values as a buying group and is a great advert for the benefits of trading with the Caterforce group. Launching alongside the website, the new members’ portal is a fantastic central resource which provides our membership with vital information at the touch of a button, helps us to stay connected and enables us to share in each others’ successes.”

Member feedback so far has been overwhelmingly positive with members citing the easy-to-use nature of both the website and the portal. Matt Lewis, Chairman of Caterforce and MD of Castell Howell, commented: “Caterforce’s new website and members’ portal is hugely beneficial to our sales, marketing and buying teams. All the information available has been brought under one roof, meaning that everything is easy to source and navigate for members whose time is incredibly precious.”

The new website and more information about Caterforce can be found at

Castell Howell Caterforce Lucy Boland Matt Lewis Members