Fruitful partnership set to continue

Two companies are continuing to pool their resources to benefit wholesalers, caterers and manufacturers

A partnership that provides wholesalers with up-to-date information at the touch of a button is continuing to flourish in 2019.

The deal between Erudus, which provides the foodservice industry with instant access to food product data, and digital content provider Nielsen Brandbank provides wholesalers and manufacturers with an unprecedented data pool of product information to help with their business – and now the duo is aiming to enhance the product specification data it holds on 60,000 lines by offering 250,000 product images in the next 12 months.

All the images on the Erudus platform can then be downloaded and used for marketing material, price lists, e-commerce sides and mobile-ordering apps.

The two companies originally formed to provide a data pool of product information that benefits wholesalers, caterers and manufacturers, with the number of foodservice professionals using the data now growing past the 90,000 mark.

And Erudus Chief Operating Officer, Jon Shayler, says that the partnership increasing growth can only be a positive thing for the industry as a whole.

“Our mission is to revolutionise food industry data, and working closely with a like-minded organisation has been fruitful for both parties,” said Shayler.

“When we announced the partnership, it was well received and sparked a lot of interest with brands and wholesalers calling it a huge step forward for the industry. It’s also closing the gap between retail and foodservice lines as Erudus is predominantly foodservice and Nielsen Brandbank retail and wholesale.

“Both sets of users have experienced added value because of the link up. Manufacturers have less duplication and can quickly add specifications to Erudus via the Nielsen Brandbank Sync feature, while wholesalers have benefited from greater product coverage, as well as saved time through less phone calls and emails asking manufacturers for product specifications.”

Originally published , updated .

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caterers Erudus Manufacturers Nielsen Brandbank