Bestway agrees Uber Eats partnership
Retail deal to provide additional options for takeaway app customers
Uber Eats customers will now be able to access more than 700 alcoholic drinks, snacks and convenience products while ordering their meals, after Bestway Retail agreed a deal with the delivery giant.
The agreement will see consumers get access to a whole host of lines sold from 81 Wine Rack, Bargain Booze, Select Convenience and Central Convenience stores across the UK.
The idea of retail outlets pairing with delivery apps has been mooted previously, with the hope that it’ll add more value to the convenience channel.
“As we look to broaden the reach for our franchisee holders, this relationship with Uber Eats is an excellent opportunity to allow consumers to interact with our stores through digital solutions and to receive instant deliveries direct to their door,” said Bestway Retail’s Chief Retail Officer, Andy Cresswell.
“At Bestway Retail, we don’t just consider the solution we provide for retailers within each of our brands, we also help our stores to provide the best offer to meet the needs of their local communities.
“This deal will help retailers showcase their proposition to even more consumers and will help them drive sales across key on-trend categories. For us, it’s all about being convenient, at the heart of the communities in which we operate.”
With more consumers turning to online-ordering apps, such as Uber Eats and Just Eat, to order food, convenience operators need to find a way to grab a slice of the pie to continue to thrive in their sector.
By offering the new service, delivery people will make an additional stop off to collect products before dropping off meals to consumers’ homes.
The initial pilot stores have been handpicked so Bestway can learn quickly and understand the size of the opportunity before rolling out to other convenience retailers shopping with the wholesaler.
Retailers benefiting from the partnership will always be required to stock a consistent range with close to 100% availability to ensure a consistent offer for consumers throughout the UK.
Cresswell added: “We’ve chosen to partner with Uber Eats because of their strong coverage throughout the UK, which will maximise the number of consumers able to conveniently shop with our stores and receive instant delivery of the products they need.”