eWholesale Collective: Wholesale subscription services

There’s no doubt the world of wholesale e-commerce is changing beyond recognition. But where could it head in the future?

The idea of wholesale subscription services is nothing new – and was discussed as part of this group’s hackathon event at the end of 2019 – but whether they will ever become a feasible reality is another matter entirely.

The issue was raised again by Store Excel’s David Gilroy with his question to the group. And while the way trends will develop are hard to pin down right now, the group discussed how they saw subscription services working and if they should even be consider a new phenomena.

On our panel were Red Bull Head of Category Management & E-Commerce, Lotte Tregear, Diageo Digital Strategy Manager Kerry Morrison and Digital Commerce Customer Development Leader Tom Manktelow from Mars Wrigley.

Alongside them were Dee Bee Wholesale Trading Director Andy Morrison, JJ Foodservice COO Mushtaque Ahmed and TWC Director Tanya Pepin.

You can watch each of the previous eWholesale Collective discussions exclusively on Wholesale.

You can watch episode one on e-commerce ordering methods, episode two on maintaining a USP online, episode three about straight-to-consumer services and episode four using data effectively.

Andy Morrison David Gilroy Dee Bee Wholesale Diageo eWholesale Collective JJ Foodservice Kerry Morrison Lotte Tregear Mars Wrigley Mushtaque Ahmed PepsiCo Red Bull Store Excel Tanya Pepin Tom Manktelow TWC