Extra £1.3 billion sales if England progress at World Cup – Guy Swindell

Beers, wines and spirits are expected to fly off the shelves during the World Cup this winter, according to Parfetts

The wholesaler says that this year’s World Cup – which starts on 20 November – will see more people watching matches at home.

To boost sales even further, Parfetts has launched a trade-show promotion to help retailers maximise margins during the tournament, running until the final on 18 December.

The trade show will see a wide range of offers on popular brands and key lines that consumers will shop for throughout the tournament.

Retailers will also benefit from an expanded Parfetts Own Label range, Go Local, which provides retailers with high-quality products delivering consistently high PORs across relevant lines, including Lancer cider, Tideways and Don Carlos wine and Festini perry.

“Some pundits are predicting the World Cup will generate extra sales worth £1.3 billion if England manage to get through to the second round,” said Joint Managing Director, Guy Swindell.

“So it’s a huge opportunity for our retailers and we’ve put together a promotion that offers our lowest prices on a wide range of food and drink.”

As part of the trade show, which launches on 13 November and runs until 19 November, Parfetts is helping retailers attract more shoppers with a range of measures. It distributes promotional leaflets for free and runs extensive social media and digital marketing campaigns.

“We advise retailers to put themselves in the best position to win during the World Cup,” Swindell added.

“Ensure that you take advantage of these offers and that stores feature promotions that are built around the shopper mission with link buys between alcohol and snacks. We also advise that a delivery partner will help drive revenue during matches.”

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