Advanced B2B research and insights


With over 30 years’ experience and operating in 40+ markets worldwide, Advantage helps clients unlock the potential in their customer relationships through world class data and insights.

Our Advantage Report® gives suppliers the ability to understand what is important to their key customers, the areas where they perform well versus their peers and competitors, and where there are opportunities for improvement.

Detailed quantitative data and qualitative insights help our clients understand where to focus their efforts to strengthen their partnerships, leading to improved commercial outcomes and unlocking opportunities for growth.

We work with over 150+ leading suppliers in the UK and Ireland across a range of channels including Wholesale and Foodservice, as well as Convenience, Grocery, On Trade and Specialist Pet Care.


Contact: Mike Doole, Managing Director, UK & IRELAND


01935 848549




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