Digital Product Content

The requirements of the wholesale and foodservice industry has evolved in recent years, and this need for change has been accelerated since COVID-19. This has led to wholesale and foodservice businesses needing to review the availability and quality of their product content online and in some instances, have an online presence for the first time.

The need for retail and foodservice wholesalers to support e-commerce for both B2B and B2B2C platforms is essential, to ensure they can still operate in the “new normal”. For many, the impact of the last year will change the way businesses operate forever and as global leaders in digital product content, Nielsen Brandbank is here to support the wholesale industry and their clients.

With access to over 500,000 products in the UK in our Product Library, retail and foodservice wholesalers can utilise supplier validated, EU1169 compliant product content from one single source of truth. There is also an opportunity to discuss the options for automatic distribution of product content via API to save wholesalers time and resources in publishing product content onto their ecommerce platforms.
Resultantly, this means that wholesalers do not have to use precious time and resources in aggregating their own imagery and data for their product range from suppliers, enabling them to focus on other key areas within their businesses.

As well as core product content, Nielsen Brandbank has a suite of other services to enable your customers to discover your product assortment, engage better with your business, measure your online offering and activate enhanced data sets to improve your SEO and filtering capabilities, all bring richer content to your customers.
For any enquiries please get in touch.


0330 555 33 44