Why Digital is the Future for Foodservice Wholesale

Mirakl, FWD and Foodservice Online have published results from an industry-wide survey of 34 of the UK’s leading foodservice wholesale businesses.

The survey, aimed at assessing these organisations’ appetite for digital transformation, shows an overwhelming recognition among foodservice wholesalers of the importance of developing a strong digital eCommerce presence (100% of respondents viewed eCommerce as important to the future of their business).

However, less than half of those surveyed had set aside a dedicated budget for eCommerce development. While foodservice wholesalers understand and recognise the strategic priority of eCommerce, and more particularly of operating their own marketplace, there still remains a very real disconnect between what these wholesalers recognise as necessary, and the action they take or investment they make to implement eCommerce and their own marketplace.

Other key findings from the survey:

  • More than 82% of foodservice wholesalers felt that demand from foodservice buyers for online services is increasing.
  • More than 85% of foodservice wholesalers felt their business was disadvantaged if their competitors had a strong online presence.
  • More than 65% of those foodservice wholesalers surveyed wanted to operate their own marketplace.

Full survey results can be found  in the white paper ‘Mind The Gap: Why Digital is the Future for Foodservice Wholesale.






Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. Our vision of the future is not monopolized by digital giants, but one where organizations that have pioneered their industries have been empowered to compete and continue to lead in an increasingly digital world.

Mirakl enables food and beverage wholesalers to gain a competitive edge in their industry and grow share of wallet. By launching their own online marketplace, F&B wholesalers are able to address a more diverse set of customer needs, adapt more quickly and cost-effectively to market unpredictability, and unlock profitability growth opportunities across new categories.


The marketplace model gives them the advantage to scale faster, take on less risk, and optimize profitability across categories. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result companies like Turner Price, Metro, UNFI, Astore by AccorHotels, Premier, Carrefour, The Kroger Co., Changi Airport, The Kroger Co. and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. To reach out and to learn more please visit our website https://www.mirakl.com/


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