Mirakl, FWD and Foodservice Online have published results from an industry-wide survey of 34 of the UK’s leading foodservice wholesale businesses.
The survey, aimed at assessing these organisations’ appetite for digital transformation, shows an overwhelming recognition among foodservice wholesalers of the importance of developing a strong digital eCommerce presence (100% of respondents viewed eCommerce as important to the future of their business).
However, less than half of those surveyed had set aside a dedicated budget for eCommerce development. While foodservice wholesalers understand and recognise the strategic priority of eCommerce, and more particularly of operating their own marketplace, there still remains a very real disconnect between what these wholesalers recognise as necessary, and the action they take or investment they make to implement eCommerce and their own marketplace.
Other key findings from the survey:
Full survey results can be found in the white paper ‘Mind The Gap: Why Digital is the Future for Foodservice Wholesale’.