The FWD Gold Medals 2022 take place on November 24 at Old Billingsgate, London.

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Enter the Awards for Wholesalers

Enter the awards for Suppliers

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Meet last year's winners
FWD Gold Medals 2021
Meet the Winners
Wholesale Medals - Companies
Retail Wholesaler sponsored by Boost Drinks

The judges said this was an outstanding entry by Parfetts who challenged themselves to be ‘the easiest wholesaler to do business with.’ During the pandemic the company converted its depots into 24 hour operations investing in depot expansions and 26 new lorries. Like-for-Like sales increased by 40%, and on line sales now account for a third of business.

Shortlisted: Bestway Wholesale, Dee Bee Wholesale

Foodservice Wholesaler sponsored by Unilever Food Solutions
Creed Foodservice

With its company culture of ‘Believing in More’, Creed ensured its customers received all they needed through the pandemic. Over 200 new accounts were opened in the first 6 weeks and with heavy investment in additional stock, order fulfilment of over 99.7% was achieved. The company is helping customers meet the requirements of Natasha’s law, and opened The Creed Barn, a Covid secure outside venue for cooking and menu development sessions.

Shortlisted: Brakes, JJ Foodservice
Best Use of Data & Insight sponsored by Budweiser Brewing Group
Time Wholesale Services

Time proved to the judges that they have turned Data into Insight and then into Action, supported by some immense results. The “Voice of the Customer” initiative has been fundamental in futureproofing the business and is driving drive more efficiencies, reducing costs, and moving Time to a paperless business.

Shortlisted: Bestway Wholesale, Pricecheck
Digital Innovation sponsored by Imperial Tobacco
JJ Foodservice

JJ used its tech company Foodit to help restaurants launch their own websites in the early weeks of lockdown. With its fixed commission Foodit helped hospitality customers operate profitably and sustainably online. It enabled restaurants to print their own QR codes to use on tables and menus so customers could order and pay online, contact free.

Shortlisted: Bestway Wholesale, Time Wholesale Services
Green Wholesaler sponsored by KP Snacks

Carbon Trust Associate Director Silvana Centy said Booker’s submission outlined clear reduction goals, demonstrating reductions on carbon, water and waste year after year and setting Science Based Targets aligned to the level of decarbonisation required. The judges welcomed Booker’s sustainable sourcing initiatives and the supporting statements from Fareshare and Olio.

Shortlisted: Brakes, Lomond
Smaller Wholesaler sponsored by Lumina Intelligence
Harvest Fine Foods

Harvest’s home delivery system was up and running within 24 hours of lockdown, attracting over 14,000 customers and helping online sales to grow five-fold. Targeting sustainable cost sector business saw very positive trading results, while new developments included helping the vulnerable with recipe boxes, and webinars to prepare customers for Natasha’s Law.

Shortlisted: Mevalco, Robinson’s Fine Foods
Meet the winners
Wholesaler Medals - Individuals
Telesales Star sponsored by Premier Foods
Alan Mayor, AF Blakemore

Alan takes the time to understand customers needs and then marries them to Blakemore’s offer. He is always praised for his open, honest and supportive leadership, and the role he plays in developing his team members. With this balance of knowledge and personality he has exceeded his sales target by 50%.

Shortlisted: Hannah Malone, Dunsters Farm, Grace Mullins, Harvest Fine Foods.
Star Driver sponsored by Upfield
Ryan Hunt, Bidfood

Ryan is described as the perfect advert for Bidfood’s Slough depot, having become a senior driver and recently doubling up as Transport Supervisor. During Covid he put his own health on the line to make sure Hospitals, Care Homes, Prisons and Schools were stocked. Nothing is ever too much trouble for Ryan who is always cool, collected, and dedicated to the business.

Shortlisted: Mark Fletcher, Creed Foodservice, Colin Woods, Booker Scotland.
Wholesale Star sponsored by AG Barr
Tabitha Hunter-Smale, Sugro UK

Described as “relentlessly positive”, Head of Business Development Tabitha supported over 80 members through covid, keeping in touch through lockdowns with regular video calls, and two online conferences. Her efforts contributed to 12% sales growth and the recruitment of 13 new members. Tabitha is part of an Alzheimer’s Society initiative and thanks to her 75% of staff are now being trained as Dementia Friends.

Shortlisted: Kelly Pye, Millennium Group, Louise Lyle, Bidfood
Emerging Talent sponsored by JTI
Kelly Burrows, AF Blakemore

Our judges were amazed at Kelly’s understanding of supply chain and logistics management and her staggering results in a complex industry, including 700,000 food miles saved annually. She has led negotiations with more than 150 suppliers in the last two years and improved supply chain efficiencies with new Backhaul and Centralisation initiatives.

Shortlisted: Natalie Bance, Bidfood, Ryan Neale, Bidfood
Customer Development sponsored by Heineken
Ian Cawley, AF Blakemore

National Account Manager Ian impressed the judges by going over and above during the pandemic when he actually did better than his own buying team in securing stock and availability. He is described as a focussed manager, a team player within the business, and crucially a great communicator. His company say he’s an unsung hero who is a credit to the wholesale industry.

Shortlisted: Gary Wright, Booker, Shane Kendrick, Harvest Fine Foods
Wholesale Manager sponsored by Britvic
Mazhar Akram, United Wholesale Grocers

Mazhar impressed the judges with his initiatives, his focus, his passion and his commitment to the business, which has led to a near 60% increase in depot sales. He also introduced Wellness training for both staff and customers. Mazhar foresaw the HGV driver shortage and convinced the company to change their fleet to vans, and he worked on a brilliant staff sharing scheme for United’s retail customers.

Shortlisted: Patrick Naylor, Creed Foodservice, Ryan Mogg, Booker
meet the winners
Supplier Medals
Retail brand
Winner: Pepsi Max
Shortlisted: Kellogg’s Cornflakes, McCoys.
Foodservice Brand
Winner: Hellman’s
Shortlisted: McDougall’s, Kellogg’s
Licensed brand
Winner: Peroni
Shortlisted: Birra Moretti, Thatchers Cider
Best Use of Data and Insight
Winner: Britvic
Shortlisted: KP Snacks, Unilever Food Solutions
Process Innovation
Winner: PepsiCo
Shortlisted: CCEP, Nestlé Purina
Digital Innovation
Winner: Red Bull
Shortlisted: Kraft Heinz, Swizzells Matlow
Best New Product - Retail
Winner: Cadbury’s Twirl Orange
Shortlisted: Rubicon Raw, Monster
Best New Product - Foodservice
Winner: Hellman’s Vegan Mayo
Shortlisted: Violife, Ribena Sparkling
Service to Wholesale
Winner: Kellogg’s
Shortlisted: AG Barr, Premier Foods
Green Supplier
Winner: Molson Coors
Shortlisted: AG Barr, Accolade Wines
Emerging Talent
Winner: Frankie James-Howes, KP Snacks 

During the COVID-19 pandemic Frankie supported her customers by keeping them up to date on product availability and supply chain developments. She was always accessible and continued the flow of information, ideas, data, trends & insights. Frankie’s customer partnerships emerged from the crisis stronger, which is a testament to her can-do attitude, commitment and agility.

Shortlisted: Sandy MacEwan, TWC