In May 2022 Bestway worked with several suppliers to maximise sales around the Queen’s Jubilee, setting up the Majestic Palace and House of Deals in depots.
We visited the Parfetts team to learn how they work with suppliers and retailers to push promotions through to consumers.
Bestway Trading Director Kenton Burchell is joined by Heineken’s Adam Turner and Stuart Griggs of CCEP to explore best practice promotions in cash and carry.